Abelson Group Hires Abelson to Lead New PR Practice

May 19, 2007

Abelson Group (www.abelsongroup.com), a communications and marketing firm specializing in the technology and telecommunications industries, announced the launch of EnterPRiseDirect, a new public relations practice exclusively focused on companies in the enterprise hardware, software, and solutions markets. The unit will develop and implement programs that provide early-stage, growing, and mature enterprise technology firms with increased brand awareness, enhanced industry exposure, widespread executive thought leadership, and optimal market positioning.

The company also announced its DigitalEdge division will be run by senior-level practitioner and consumer technology PR expert John Angelo. Angelo, a Director at Abelson Group, will manage the DigitalEdge team, which designs and executes multi-faceted communications campaigns for companies in the digital entertainment, consumer technology, lifestyle and new media segments.

"The launch of the EnterPRiseDirect practice, and the addition of John to the agency's senior management team, come at a critical juncture in the continuous strategic expansion of Abelson Group," said Jennifer Abelson, CEO of Abelson Group, Inc. "Although the firm boasts outstanding clients and experience in the mobile, telecom, and consumer technology sectors, Abelson Group pinpointed considerable business opportunities in the enterprise technology arena, and created EnterPRiseDirect to address the unique needs of this sophisticated audience. This increase in the agency's technology scope, coupled with further diversification of its service offering and award-winning staff, strongly position Abelson Group for accelerated growth over the next two years."